The beauty industry is an attractive segment of the market that attracts professionals with the promise of high paychecks and the pleasure of creating beauty. However, are all the possibilities of meeting the needs of customers used by the employees of the enterprises of the beauty industry? No! And the most frequent reason for this is incompetence and internal resistance to personal sales. This book brings together the author's experience in improving the effectiveness of sales teams in the beauty industry, thanks to which you will start selling more often, more and with pleasure! You will receive sales tools and techniques, discover the power of an individual approach, and realize the magic of genuinely caring for your customers. Read, implement and prosper!