The book "Beauty advertising. Practice"

The salon business is developing and every month the number of beauty salons is growing. But opening a beauty salon and attracting customers are two different issues. This book will help existing owners and directors of beauty salons master the basics of advertising.

The book reveals all the effective options for beauty salon advertising, what you should pay attention to when creating a layout for a flyer, business card, or beauty salon website. What pitfalls and blunders can damage the reputation of your beauty salon.

You'll learn how to run customer acquisition campaigns on a shoestring budget. Also, you will be able to get effective and proven tools for attracting new and retaining existing customers.

The book, dedicated to the advertising of beauty salons, is published for the first time on the territory of the CIS.